Ice cream is only as good as long as it's cold. When ice cream starts melting, people feel the urgency to enjoy the ice cream sooner rather than later.

Don't wait till it's melted.

The Museum of Ice Cream is a one-of-a-kind art exhibit and sensory experience.

No one likes melted ice cream. It's best served fresh and cold.

The MOIC implores you to come visit their exhibition quickly.

You don't want to wait for melted ice cream. 

To further this campaign, we will attach a music artist like

Saweetie to create and original song and promote

the Museum of Ice Cream and

the ice cream lifestyle.

VERSE:

Bubblegum pink, outside and in

Come have a taste and let me fill you in

On the news, you aint heard?

Well Saweetie’s got a word

I’m drip-drip-drippin’

Catch a lick before you slip in

CHORUS:

Pretty all in pink

And you know I keep it icy

Sweet just like the cream

On display, all dolled up nicely

Test me come jest me, I’m the queen no one contested

Come check my drip, don’t wait till it’s melted.

Art Direction & Copywriting - Hazel Sison

Art Direction & Copywriting - Andrew Gao